National Clean Air Day: Scotland
The first National Clean Air Day (NCAD) is being held on 15 June 2017.
The Scottish Government is co-ordinating the Scottish campaign with Global Action Plan, with support from the Scottish Environment Protection Agency (SEPA).
The aim of the 2017 campaign is to encourage people to take simple actions to improve their health and reduce air pollution. A range of toolkits and support materials have been developed to make participating in NCAD easy for communities and workplaces. A dedicated health workers toolkit is available as is a toolkit for those who want to run ‘No idling’ campaigns in their communities.
National messaging has been agreed for the campaign and in Scotland, there are three key messages being highlighted:
- Leave the car at home
- Don’t idle
- Support your staff
The Scottish messaging is supported by a dedicated Scottish web section of the NCAD website, at www.cleanairday.org.uk/scotland.
The Scottish campaign will focus on media engagement through lifestyle articles, a social media campaign and activity from public bodies.
We want to specifically reach these audiences:
- The elderly
- People with existing health conditions that are aggravated by air pollution.
Your organisation can help to spread the word about National Clean Air Day and promote key messages to your staff and customers. Visit the Scottish page on the NCAD website, download the National Clean Air Day 2017 flyer ,or check out the National Clean Air Day social media toolkit.